Hands-on craft
Hands-on
craft
Hands-on
craft
People, systems, decisions
People, systems,
decisions
People, systems,
decisions
Product & service direction
Product & service
direction
Product & service
direction
I’m a designer who enjoys complex problems, long walks, and systems that don’t fall apart.
I’m a designer who enjoys complex problems, long walks, and systems that don’t fall apart.
These days, I work across products, services, and campaigns - from healthcare and government platforms to brand experiences for parents and consumers.
These days, I work across products, services, and campaigns - from healthcare and government platforms to brand experiences for parents and consumers.
MY JOURNEY SO FAR!
A few things that keep me human
A few things that keep me human
What I’m curious about these days?
What I’m curious about these days?
GROWTH
Junior designer
Junior designer
Senior Designer
Senior Designer
Lead Designer
Lead Designer
Global Head
Global Head
Started as a hands-on designer obsessed with craft — the details, the screens, the systems, and whether the work actually solved the brief.
Started as a hands-on designer obsessed with craft — the details, the screens, the systems, and whether the work actually solved the brief.
Learned to lead people, systems, and decisions — shaping how design choices were made, aligned, and repeated without losing quality.
Learned to lead people, systems, and decisions — shaping how design choices were made, aligned, and repeated without losing quality.
Eventually moved into shaping product and service direction at scale — deciding what should exist, why it matters, and how it performs across contexts.
Eventually moved into shaping product and service direction at scale — deciding what should exist, why it matters, and how it performs across contexts.
Dancing, as a way to express what words sometimes make too formal.
Mentoring juniors because confidence is also a design material
Long walks, fitness, and travel for when brain needs a different kind of interface
Side projects and experiments to keep the learning spark alive.
Designing for old (older) users
Designing for old (older) users
SEO-aware design systems
SEO-aware design systems
How products scale across cultures
How products scale across cultures
Websites that feel alive
Websites that feel alive
My design brain is practical, slightly stubborn, and very allergic to chaos.
01
01
I like clarity more than cleverness
I like clarity more than cleverness
02
02
I believe good design survives feedback
I believe good design survives feedback
03
03
I enjoy constraints more than blank canvases.
I enjoy constraints more than blank canvases.
04
04
I care about what ships, not just what looks good.
I care about what ships, not just what looks good.
If you’re building something complex,
I’d love to help make it simpler.
If you’re building something complex,
I’d love to help make it simpler.
I’m a designer who enjoys complex problems, long walks, and systems that don’t fall apart.
These days, I work across products, services, and campaigns - from healthcare and government platforms to brand experiences for parents and consumers.
MY JOURNEY SO FAR!
GROWTH
Junior designer
Senior Designer
Lead Designer
Global Head
Hands-on craft
Started as a hands-on designer obsessed with craft — the details, the screens, the systems, and whether the work actually solved the brief.
People, systems, decisions
Product & service direction
Learned to lead people, systems, and decisions — shaping how design choices were made, aligned, and repeated without losing quality.
Eventually moved into shaping product and service direction at scale — deciding what should exist, why it matters, and how it performs across contexts.
My design brain is practical, slightly stubborn, and very allergic to chaos.
A few things keep me human
What I’m curious about these days?
I like clarity more than cleverness
01
02
03
04
I believe good design survives feedback
I enjoy constraints more than blank canvases.
I care about what ships, not just what looks good.
Dancing, as a way to express what words sometimes make too formal.
Mentoring juniors because confidence is also a design material
Long walks, fitness, and travel for when brain needs a different kind of interface
Side projects and experiments to keep the learning spark alive.
Designing for old (older) users
SEO-aware design systems
How products scale across cultures
Websites that feel alive
If you’re building something complex, I’d love to help make it simpler.